The new Antica Sartoria project dedicated to retailers

A story that has lasted more than twenty years, since the day Riccardo Ruggiti and Giacomo Cinque met, which saw Positano beachwear exported all over the world. A story of passion that was born from a pure intuition and many shared visions, on the one hand in the wake of Riccardo's lucid and entrepreneurial spirit , on the other on the passion of Giacomo, a Positano stylist and multifaceted and successful collection designer .

Beachwear fashion by Antica Sartoria , following the acquisition of its new headquarters in the imposing eighteenth-century palace of Doria D'Angri, in the heart of Naples, has found new life to best express its vision .

“ Leoni al Sole ” is the production for B2B and takes its imaginative name from the Positano steps, where the brand took its first steps and started its widespread distribution, soon crossing the Italian borders. It was not just a commercial story, years of high experience of beauty have passed, in close contact with the stylistic mood of the typical Positano fashion, a symbol of elegance and luxury with light and airy fabrics, perfect for sea breezes.

The beach and its unique fashion mood: Giacomo Cinque's flair in the Leoni al Sole adventure

The new collections, under the sign of the past history, have always been able to interpret the desires of women and men who populate the renowned Mediterranean beaches, starting from the Amalfi Coast, the Divine , admired throughout the world. Giacomo Cinque has adapted his concept, in perfect Positano style, also to children's fashion. One of the peculiarities of Antica Sartoria Positano , now also in exclusive B2B distribution, is the possibility of dressing the entire family with sets of suits, each one in pendant for women, men and children.

A riot of strong colours, up to the bright white

A beachwear fashion that often follows the energetic boho chic lines, reinterpreted with the textures of the best fabrics of millenary tradition and craftsmanship in the world. Full lace or combined with natural cotton, with the beautiful expressions of macramé and Sangallo: the offer of Leoni al Sole inaugurates a chic style to dress on days at the beach and on memorable summer evenings.

Handwork does not involve industrial processes, the designs of all the garments derive from a pure creative operation that does not use computers , CAD software or printing, they are composed exclusively under the inspiration of manual and meticulous embroidery .

This is why all Antica Sartoria Positano garments, also conceived in this B2B distribution perspective under the magnificent name of “ Leoni al sole ”, are unique and never massified. Each garment is absolutely unrepeatable and is created based on the artisanal ability that moves the embroiderer’s hand. Giacomo Cinque, son of the Positano area, representative and ambassador of the style of its beachwear, known throughout the world, wanted to sublimate those graceful models even more by handing them over to a truly exemplary artisan weaving. In fact, each Antica Sartoria Positano garment is an example born and embroidered as unique in the world.

The distribution poles of Leoni al Sole, from north to south Italy

There are two " headquarters " established in Italy by Antica Sartoria Positano which cover all direct distribution from north to south, including abroad :

  • CIS of Nola
  • CENTERGROSS of Bologna

From these territorial realities, cornerstones of commercial distribution in Italy,
Antica Sartoria Positano begins its journey in close contact with retailers.

It brings the beauty of Positano everywhere, with its traditions and its ancient tailoring.

A mission, open to the world, to spread a message to everyone: it is always necessary to experience the warmth of our Mediterranean , in every place and in everyone's life, wearing that concept, bringing those emotions to the skin.

Antica Sartoria Positano ultimately offers a solid dream: it brings to life the summer life identity of the Divine Coast and the Mediterranean in the habits and customs of the holiday period,
so that it truly reaches every beach in the world, every place where the sea incessantly laps the coasts.

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